Recently, I tuned into this insightful episode on the Josh Hall podcast, and it felt like hitting the jackpot of business wisdom, particularly about finding leads. 

This episode featured Eric Dingler, the helm of Intransit Studios, which Josh Hall started. If you're hunting for fresh marketing insights, Eric is your guy! I've been soaking up his knowledge for the past few months, particularly around smoothly guiding leads from that first spark of awareness to the exhilarating moment of booking and becoming clients.

Lead Generation Epiphany:

But here's the golden nugget: every client starts as a lead. That's right, we're not in the business of finding clients; we're lead-hunters! So, setting lead goals and tracking them is key.

To say I took notes from this podcast would be an understatement. It felt more like a waterfall of insights, but I've condensed my notes to share with you:

Key Takeaways from the Chat:

Understanding and Generating Leads:

• Predict vs. Reflect: Knowing the difference between lead measures (predictive indicators like prospects) and lag measures (retrospective metrics like current revenue) is crucial. Always measure lead measures as they’re predictive of the future. Lag measures represent the past, which you can’t do anything about 🙁

• Lead Generation is Key: Every client starts as a lead, so focus on generating consistent leads.

• Set Lead Gen Targets: Set a goal of securing 16 leads and aim for a conversion rate of 50% to achieve 4-5 new clients per month.

• Understanding Lead Types: There are three types of leads: current clients, warm leads, and cold leads. Don’t neglect upselling to current clients. 

Building a Comprehensive Lead Generation Ecosystem:

• Top Strategies for Lead Gen: For securing leads, consider these five opportunities: (1) lead magnets; (2) strategic partnerships; (3) podcast and local directories; (4) referrals; and (5) hosting a local event. (I would add a 6th measure: active outbound marketing and networking through SEO and social media). Notice ads are left off this list; Eric said it takes a long time to convert someone from seeing an ad to becoming a client.  

• Diversify Your Strategy: While word-of-mouth referrals are fantastic, they're like rain, unpredictable. So, relying solely on referrals isn’t a sustainable strategy.

• Offer Services At Various Price Points: Intransit offers three types of services; DIY resources (blogs); done with you (membership); done for you services (Services)

• Forge Strategic Alliances: Strategic partnerships are gold as they’re akin to hot leads and convert quickly.

Spreading the Word:

• Creative Networking: Consider hosting a lunch-and-learn for local business entrepreneurs on topics like creating Instagram reels or anything you’re learning in your business. 

• Speak Their Language: Try hosting a podcast for a relevant industry organization or a local small business organization.

• Cultivate Connections: Networking is vital: have coffee dates with local business owners.

• Inspire Through Education: You don’t need to sell; focus on educating and inspiring.

• Increase Customer Activity: Position your services as helping increase customer activity; clients resonate more with this language over 'conversions' or 'leads,’ which is digital marketing jargon.

Moving forward, I'm prioritizing nurturing and tracking my leads every month and targeting 10 leads per month. 

Sealing the Deal:

When you land those incredible leads who become clients, grab the web design contract template to book your clients quickly and protect your business. The agreement is written in friendly language to make it easier and quicker to book your clients. And when you have a steady flow of clients each month? Have us design a custom contract specific to your business policies and written in your brand voice.

Let's Chat: 

What are your strategies for keeping a steady flow of leads? Got any new ideas after tuning into Eric’s wisdom? Let's exchange notes! Leave a comment below or send us a note at hello@powerhouse-legal.coom

Looking forward to hearing your thoughts and strategies!