From Generic to Gold: How to Make Your Business Instantly More Referable
Y'all, I had the most fascinating conversation at a networking event recently. When I asked this business owner about her ideal client, she started with something super general: "someone who needs home landscaping."
I decided to dig deeper and ask about her average contract value. My jaw dropped when I heard her answer: $100K per project, typically for $3M homes! 😲 Wow, this lady is killing it!
See what happens when you ask specific questions?! Now, I can be SO much more intentional with referrals. Instead of referring her when someone needs landscaping, I know exactly who to connect her with - folks with luxury homes looking for high-end landscape design. ✨
Speaking of homes, I've been unpacking my new place between client calls and trademark filings. Unpacking and organizing are not my favorite things to do, but all this box-moving has given me quality time with my podcast queue. 🎧
Luckily, I stumbled upon Josh Hall's podcast about being referable (hello, perfect timing!). Josh talks about which members of his web design community are the most referable and why. He then shares his tips for making yourself referable – be specific about what you do and who you do it for.
Want to know how I make myself referable? I'm super clear about what I do: I'm a lawyer for creatives, specifically helping:
E-commerce entrepreneurs
Designers
Wedding pros
I protect these businesses with trademarks, contracts, and copyright advice. I also usually note that most of these businesses have been around for 1-2 years and usually make over $100k+ in revenue.
I love hearing friends introduce me using these exact words—it shows that my elevator pitch is doing its job!
Listening to this podcast reminded me that I offer an elevator pitch guide to help you clarify your business. Whether you're protecting your intellectual property (hi, that's where I come in!) or trying to grow through referrals, clarity is your best friend.
Drop a comment with your elevator pitch - I'd love to hear how you're setting yourself up to attract more clients through referrals.
By the way this blog post is actually a form of attorney advertising. While I'm here to share some helpful info, please remember it's not personalized legal advice. For anything specific to your situation, schedule a free consult call here. And, reading this blog post doesn't mean we've got an attorney-client relationship going. To team up officially, we'd need to sign a written agreement. Hope that's clear, and feel free to reach out with any questions!
