6-Year Anniversary of joshhall.co - Ann Koppuzha interviews Josh Hall
Listen to the Josh Hall Web Design Podcast episode here or search on your favorite podcast player:
In this episode, Josh Hall hands over the reins to Ann Kopphuza, a web designer attorney and a key figure in our community, who's here to tackle a wide array of questions we've gathered. The discussion is jam-packed, covering topics like launching a side passion project, the debate on audience building versus product selling, current strategies for marketing digital products and online courses, sustainable content creation, and the various recurring income avenues open to web designers today. This isn't just for those looking to create courses or communities; any webpreneur eyeing additional revenue streams to complement their web design business will find a treasure trove of insights in this conversation.
Here are Ann’s tips for creating an effective lead magnet:
Research lead magnet ideas
What are people asking you for?
Look in Facebook groups and see what people are chatting about. What do they need help with?
Think outside the PDF—how can you apply what you love in a unique fashion to help your audience?
Keep it short and easy-to-implement
Test your lead magnet
Test your lead magnet to make sure that people actually are interested before you spend time creating the entire thing. You can ask your audience or ask people in Facebook groups that you’re a part of!
Make sure your lead magnet is appealing
Even if your lead magnet has great content, people won’t be interested unless it grabs their attention. Use these tools to help:
Promote your lead magnet
Share your lead magnet with as many people as possible! Make people aware of what you do by sharing in Facebook groups and communities when appropriate.
Need lead magnet ideas?!
Need lead magnet ideas?!
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